Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”

If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture on the world stage, just you wait. According to TikTok Korea, the sealing of the honmoon was only the beginning. The Seoul-based arm of the popular video app teamed u…