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ET World Leaders Forum: Cricket is a great investment but rights costs have run out of control, says JioStar's Uday Shankar
JioStar vice chairman Uday Shankar said sports, particularly cricket, has been a major investment for the company, helping it build a digital audience of 600 million monthly active users. However, he said soaring cricket media rights costs have made the busin…
JioStar vice chairman Uday Shankar said sports, particularly cricket, has been a major investment for the company, helping it build a digital audience of 600 million monthly active users. However, he said soaring cricket media rights costs have made the busin…
Read original at The Times of India